I was tasked to design promotional collateral for a photography contest called Hit Us With Your Best Shot. The visuals are made to abstractly represent the different elements of photography that come together to create a composition. If you look closely, it says Hit Us With Your Best Shot. I designed a flyer, environmental banner and digital display for the event.
The Rocky Horror Show
A series of systematic postcards designed for the Rocky Horror Show. The solution I discovered was taking photographs of folded and rolled paper to create a look and feel that shows the chaos/horror and sensuality of the story. The use of typography interacts with the imagery through layers and opacity while the typeface was chosen to represent Broadway.
I was given the task to design a magazine that represented the changing demographic of Sacramento. I collaborated with a group of three other professionals to develop content. I personally photographed all the images for the Local, Organic and Beer article, along with writing the piece. I designed the logo for the magazine, as well as creating the entire layout. For the visual theme, I developed a clean, refined aesthetic using layout and photography to represent the youthful side of Sacramento.
Listed are visual examples of logos I have created for various clients near the Sacramento Region. I'm careful to follow a process that develops the best visual solution to my clients needs. Each logo came from speaking with the client, researching ideas, concept drawing and development, and refinement.
Zephyr Cannabis Provisions
Zephyr Cannabis Provisions was created for a school project in the Spring of 2016. In groups of four our class was tasked to create a new brand. My group and I decided to create a fictional company that creates low dosage cannabis edibles, topicals and tinctures. As a group we came up with a brand system, a style guide, and various product mock-ups.
Deseo Restaurant serves a fusion of Mexican and Moroccan cuisine. I had the task to research and design everything from the look and feel, the branding, and the menu. While designing, I kept in mind that these are two different cultures, but chose to focus on their similarities. In my research I found that both cultures share a sense of passion and romance. Both are desert climates with beautiful architecture and history. I hand drew the logo, the menu titles and the cactus texture.
I was tasked to design promotional material for an upcoming concert by the musician named, Xochitl. I incorporated my own hand-drawn illustration with hand drawn type, and made the musician the focus for all of the collateral. The concert was being held in Fall, which gave me the idea to incorporate fall leaves and branches, as well.
The Black Keys
I created this gig poster for a fictional Black Keys concert. The ferocity and gritty sound of their music gave me the idea of depicting a bear playing guitar. I decided to experiment with a hand drawn image and a hand drawn type title.
I created a gig poster for the band Tycho. When researching previous poster designs as well as listening to their music I was inspired to create an abstract deer jumping through the structure of control and breaking free. The shadow on the type mimics the image creating unity in the design.
I designed a brochure based on a the famous photographer, Edward Curtis. Edward Curtis was an early American photographer that documented Native American tribes in their traditional cultures. I developed a visual style and color palette inspired by Navajo culture. I wanted the experience to be revealing of both the subject matter and photography.
I love documenting my experiences. I enjoy nature, people and late night adventures. I have worked for clients and myself. I am constantly looking for the best shot.
My Art and illustration ranges in size, medium and purpose. Some of these projects were created for personal reasons while others were created for clients, friends and family. I enjoy a wide variety of art styles and continue to push my abilities.
Spring Show Display
Each Sacramento State graphic design student was assigned to build a display table for the Spring Show portfolio review. I decided to use recycled pallets and black matte board to create my final display. My style was based off of a pinterest idea I found in which the craftsman used recycled pallets and small display lights. The sign was also made from recycled pallets. I cut them to size, sanded them, and glued them. From there I stenciled my logo onto the front and carved into it with a dremel tool.